We don’t sell marketing services — we lead your growth. At OutsourcingCMO.com, we act as your Fractional Chief Marketing Officer, designing strategy, managing execution, and driving predictable demand for premium landscape, pool, hardscape, and outdoor living businesses.
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You’ve seen the articles. You’ve got ideas.
Now it’s time to turn those insights into a real, executable growth plan — one built specifically for premium outdoor contractors like you.
Built exclusively for outdoor contractors doing $2M–$10M+ per year, this 90-day roadmap reveals:
Why high-end clients might be skipping over your business
What your current funnel, follow-up, and offer positioning is really costing you
How to build a consistent pipeline for $100K+ projects — without chasing leads or micro-managing vendors
Whether you implement it yourself or partner with us, you’ll walk away with 3–5 custom growth strategies to scale smarter, cleaner, and with total clarity.
Built by a former contractor. Designed like a CMO.
Most contractors don’t have a lead problem — they have a follow-up, offer, and funnel gap problem.
This free 39-minute training breaks down:
🔹 The 3 biggest mistakes costing you tens of thousands of dollars each month, and how to fix them.
🔹 What high-end clients really want before they call, and how to position your company to be the only one they choose.
🔹 How to generate $50K in premium landscape jobs in less than 30 days GUARANTEED!
🎯 Built for contractors doing $2M–$10M+ per year
🛠Hosted by Derk Hebdon, Fractional CMO & former contractor
👉 Watch the Free Training Here: (On Demand For A Limited Time Only)
I didn’t start in marketing. I started in the dirt.
For over two decades, I owned and operated multiple six- and seven-figure landscape construction businesses — managing crews, building custom outdoor environments, and navigating the pressure that comes with real payroll, real clients, and real deadlines.
I know what it’s like to deliver high-end craftsmanship while still worrying about where the next job is coming from.
Like most premium contractors, I learned the hard way that great work doesn’t guarantee great leads — and most marketing “experts” didn’t have a clue what it takes to scale a service business that depends on trust, reputation, and precision execution.
So I pivoted.
For the last 15+ years, I’ve been mastering the world of strategic marketing — not from the sidelines, but from the trenches. I’ve spent thousands of hours building funnels, dialing in paid ads, setting up automations, training AI, and testing messaging frameworks — all centered around one mission:
🧠How do we build consistent, high-value demand for contractors who do exceptional work?
That question became the foundation of OutsourcingCMO.com — a growth consultancy for outdoor contractors doing $2M–$10M+ per year who are ready for more than referrals, more than hope, and definitely more than another “ad guy.”
Today, I serve as a Fractional CMO for some of the most ambitious outdoor contractors in the country, including:
Custom pool builders
High-end landscape and hardscape firms
Outdoor living and exterior structure companies
Lighting, pergola, and luxury deck specialists
I bring the real-world experience of a contractor, the strategic mindset of a growth marketer, and the accountability of a true CMO — no fluff, no gimmicks, no ad spend for the sake of spending.
But I’m not just here to get you more leads.
I’m here to help you build a scalable, systemized business that:
Attracts premium clients
Runs like a machine
And increases your valuation — whether you plan to exit, pass it on, or step back and finally enjoy the rewards of your work
We lead growth.
We track it.
And if we’re not delivering — we’ll fire ourselves before you ever have to.
Education:
B.S. in Business, Arizona State University — Class of ’91
Based in Las Vegas, NV | Serving contractors nationwide
A fractional CMO is an outsourced executive who provides strategic marketing leadership. For outdoor contractors, this means building growth strategies, leading marketing teams, and driving revenue — without the cost of a full-time CMO.
We work exclusively with premium outdoor contractors doing $2M–$10M+ in annual revenue. That includes luxury pool builders, high-end landscape contractors, outdoor structure companies (like pavilions, kitchens, decks), and lighting/hardscape firms. If you’re great at your craft but tired of marketing chaos, this is built for you.
Not unless they need to be. We evaluate your current team or agency, keep what’s working, and lead the execution. If needed, we bring in trusted performance partners — media buyers, funnel builders, content teams — who are already getting results in the outdoor contracting space. You get leadership plus execution.
Perfect — we’ll lead them. We plug in at the executive level, so your in-house staff, vendors, and sales team all align under a single growth strategy. You keep your team, but gain direction, accountability, and performance tracking like a real CMO would deliver.
Most of our clients see increased booked jobs, faster lead response, and more clarity in their marketing within the first 30–60 days. Over time, we help install marketing systems that attract and convert premium clients consistently — even during slow seasons. Whether you’re after $100K pool projects or filling your crews with high-end landscape work, we build to scale.
No — but it is a long-term partnership.
We work in 90-day performance sprints designed to drive measurable ROI fast. There are no long-term lock-ins — just results, accountability, and strategic execution.
That said, most of our clients stay with us for 3+ years and counting because they see what we’re really building:
👉 A high-performing, systemized business that doesn’t just generate leads — it builds long-term brand equity.
👉 A marketing operation that positions you for a future exit, a leadership handoff to the next generation, or a much higher EBITDA-based multiple
when the time comes to sell.
We’re not here to sell you short-term tactics.
We’re your growth partner — with a long-term view on turning your business into a scalable, transferable asset.
And if we’re not performing?
We’ll fire ourselves before you ever need to.
Yes — many contractors start with just the free $3M Growth Map. Whether you implement in-house or decide to work with us, you’ll walk away with a roadmap built specifically for your business. There’s no pressure, just clarity.
You’ve seen the insights. Now it’s time to turn them into a real growth plan.
✅ “20+ Years in Outdoor Contracting”
✅ “Proven Growth Systems, Not Just More Ads”
✅ “Built by a Contractor, Not a Vendor”
© 2025 Outsourcing CMO Services
